Most brands are about to do the same thing.
Black Friday gets closer.
They raise the budget.
And they push more money through the ads that have been working for the last few months.
Makes sense.
Until you look at what changed.
Your audience has seen those ads.
Your competitors are about to get louder.
More advertisers are fighting for the same attention.
And the person buying in November may have a completely different reason for buying than the person who bought in July.
So the ad that was perfectly good three months ago now has to work harder in a more expensive environment.
Then you increase the budget.
That’s how an ad you thought was a winner starts costing you a lot of money.
And this matters because when paid ads are working, they can change the trajectory of a business.
We have a client spending around $400,000 a month on ads right now.
Their goal is to scale that to $1.5 million a month.
They are not trying to spend more for the sake of spending more.
They are trying to find enough profitable creative, angles, and offers to give that budget somewhere productive to go.
That is the opportunity with paid traffic.
When you know what is working, more spend can mean more customers, more revenue, and a much bigger business.
But the creative has to be able to carry the spend.
That is why the time to find out which angles have life in them is before Black Friday.
So Maria and I opened 5 Black Friday Creative Sprint spots.
We’ll look at what you’re running now, figure out what your ads keep saying, what they’re missing, and where we think there’s room for a fresh angle.
Then we’ll build 6 new Meta ads around those opportunities.
You’ll get the creative, primary copy, headlines, and a simple plan for what we’d test first.
It’s $1,250.
If you want us to look at yours, reply BFCM.
Carina + Maria
She Crushes ECom