Hi friend,
One of the biggest questions I hear from women who want to start a boutique is:
“How much money do I actually need?”
And the answer is usually not as simple as people make it sound.
Because yes, you can start lean.
But you can also accidentally spend thousands of dollars on the wrong things before you ever make your first sale.
That’s why I wrote a new blog post breaking down the real cost to start a boutique in 2026 — with actual budget ranges, line items, and the four most common launch paths.
Inside the post, I cover:
What it looks like to start with $500–$1,500
What most new online boutiques spend to launch
When inventory makes sense — and when it does not
The hidden costs nobody warns you about
What I’d spend money on first if I were starting over today
You can read it here:
I also want you to know that this new website is where I’m building out more practical help for boutique owners.
Not fluffy advice.
Not “just post more” advice.
Real resources to help you start, grow, clean up, and make more sales in your boutique.
So whether you’re still trying to figure out what kind of boutique to start, or you already have one and need more traffic, better products, better tools, or a better plan — I want this site to be a place you can come back to when you need direction.
Start with this post today:
Cheering you on,
Carina
Carina Hatton
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