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Let’s get real.
You’ve got a brick & mortar store you poured your soul into.
You’ve got a full-time job you’re itching to leave.
You’ve got a family to take care of, employees depending on you, products you believe in…
And a dream of making this business your life.
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But right now? You’re tired. You’re discouraged. And no matter how many late nights you squeeze in — it’s not working.
That’s not laziness.
That’s capacity burnout.
And if you don’t face it head-on, it will steal your momentum — and your dream.
Tony Robbins says, “In your moments of decision, your destiny is shaped.”
Right now? You’re standing at one.
Let’s take your power back.
1. You’re Not Scaling a Store — You’re Scaling Your Identity
When you feel like you're drowning in to-dos, it’s not about tactics.
It’s about the state you're operating from.
You can't run a business from a nervous system stuck in survival mode.
You have to shift from:
Worker → Leader
Overwhelmed operator → Decisive owner
Zig Ziglar said, “You don’t have to be great to start, but you have to start to be great.”
Start with this question:
“Who does my business need me to become right now?”
Not someday.
Not when you’re less tired.
Now.
2. Collapse the Timeline and Create Pressure That Serves You
“Eventually” isn’t a date on a calendar.
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Try this instead:
If you had to replace your paycheck in the next 6 months, what would you stop doing today?
What would you double down on?
That kind of pressure isn’t panic — it’s power.
It forces clarity.
It forces choice.
It forces results.
3. Cut the Crap — Audit Everything That’s Draining You
You don’t have a time problem.
You have a capacity problem.
And you’re likely leaking that capacity by:
Doing tasks you think you “should” do
Trying to keep everyone happy
Avoiding actions that feel uncomfortable or unfamiliar
Here’s your quick audit:
What’s draining your energy that you could let go of?
What would actually happen if you dropped it?
What’s generating cash right now?
What’s keeping you busy but broke?
Then cut 80% of the noise. Focus on the 20% that actually creates money and energy.
You’re not lazy — you’re overloaded with things that don’t matter.
4. Stop Hoping to Leave Your Job — Start Building Your Exit
You don’t get out of the 9–5 with hope.
You get out with a bridge you build and walk.
Ask yourself:
What’s your minimum monthly revenue goal?
What offer gets you there the fastest?
What’s your safety net?
What can you sell online that works while you sleep?
Example:
If you need $4,000/month to replace your paycheck, that could look like:
40 orders at $100
80 orders at $50
10 popups where you sell $400 each
Ziglar said, “You were born to win — but you must plan to win.”
This is the plan.
5. Show Up as the Future You — Now
Right now you’re leading like someone waiting for proof.
Waiting to feel ready.
Waiting for things to feel easier.
But what if you made decisions like the version of you who:
Already left the job?
Already has consistent online orders?
Already runs a profitable business?
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Ask:
“What would the thriving version of me do today?”
Then do that one thing.
6. Your Nervous System Isn’t the Problem — Your Expectations Are
You’re trying to perform like a CEO while living the life of three people.
That’s not strength.
That’s self-betrayal disguised as hustle.
Let yourself reset.
Let yourself simplify.
Let yourself rebuild from grounded power — not panic.
Tony Robbins says, “People are rewarded in public for what they practice in private.”
This is your practice season. You don’t need to look perfect — you just need to keep moving.
Final Word
You’re not behind.
You’re not doing it wrong.
You’re simply doing too much of what doesn’t matter from a place of depletion.
Stop managing burnout.
Start leading your business.
You’ve got this.
And I’ve got you.
Carina 💗
If this hit home and you’re ready to build your off-ramp, my 1:1 coaching is where we strip it back, rebuild your plan, and help you create a business that supports your life — not drains it.
Reply to this email or apply here
Let’s rebuild this from power, not panic.
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