In partnership with
Results speak louder than promises
When Cathey launched her boutique, she had great taste and great products… but sales trickled in.
We tightened her strategy inside private coaching — and everything changed.
Cathey’s Sales – Before, During and After Private Coaching (she stopped private coaching in Jan 2025)
Her store’s sales graph now shows a clear story:
Before → During → After Coaching.
A slow start, a surge mid-coaching, and steady growth after implementation — totaling $19,942.92 in verified sales.
This isn’t magic. It’s a repeatable system built for physical product sellers.
💡 The 3-Lever Boutique Growth Sprint
Whether you sell online, from your brick-and-mortar, or both — these three levers move revenue fastest.
1️⃣ The Merch Story (Day 1–2)
Every product needs a point of view.
Group pieces into mini-collections with names (“Cozy Girl Fall,” “Weekend Edit”).
Feature 7–10 items per drop with a styling idea, not 20 random SKUs.
Update your window/homepage hero to match the weekly vibe.
👉 Plan your next drop with my Launch Stack — build momentum around one focused release.
2️⃣ Traffic That Touches (Day 3–4)
Traffic only matters if it turns into try-ons and carts.
Go live weekly showing fit on different bodies (include sizes).
Run one local collab per month (coffee shop pop-up, yoga trunk show, school spirit night).
On social, post product-in-motion (walk, twirl, unbox) instead of static flats.
🗓️ Schedule a week of posts in minutes — keep your feed consistent while you’re selling.
3️⃣ The Checkout Experience (Day 5–7)
Most boutiques lose 70–90% of buyers at checkout. Fix that first.
One clear shipping policy + one free-shipping threshold.
“Complete the Look” suggestions in carts.
Use email reminders for abandoned carts.
📩 Turn on revenue-saving automations — set it once and let it recover sales all year.
🧵 What We Changed for Cathey (a sample)
Named weekly collections that sell a lifestyle.
Switched to a drop calendar instead of random posting.
Installed 1-click cart recovery sequence.
Added a “New Arrivals” bundle to anchor pricing.
Tightened homepage to faster add-to-cart decisions.
You can steal each of these moves below.
🩵 Carina’s Corner
If your sales are flat, it’s not because you’re bad at this — it’s because the sequence is off.
Pair product stories + repeatable traffic + smooth checkout and your store sells while you’re live, asleep, or helping in-store.
You’ve got the eye. I’ll give you the system.
🚀 Choose Your Next Step
1) Launch Stack (DIY, momentum builder)
Create focused drops that move inventory and cash.
👉 Get the Launch Stack
2) Dropship Academy (Guided path)
Step-by-step to build or expand your online boutique — even alongside a brick-and-mortar.
👉 Join Dropship Academy
3) Private Coaching (Done-with-you)
Want your graph to look like Cathey’s? Work 1:1 with me on merchandising, traffic, and conversion.
👉 Apply for Private Coaching
48-Hour Bonus: Join any option, forward your receipt, and I’ll record a personal video reviewing your homepage with action fixes.
🧰 Tools I Use (for boutiques)
• Launch your online store here — the platform I trust for online + POS together.
• Find ready-to-sell products now — easy sourcing & fulfillment when you’re busy.
• Print your own branded merch — tees, mugs & extras that match your vibe.
• Order small-batch designs fast — perfect for limited collections.
• Hire help for photos & tagging — vetted freelancers & VAs.
• Grow Pinterest traffic automatically — consistent eyes on your collections.
• Automate email & pop-ups — turn browsers into buyers 24/7.
(Affiliate disclosure: I may earn a commission at no extra cost to you. I only share tools I use and trust.)
From Our Sponsor: The Marketing Millennials
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
📦 Extra Resources (reader favorites)
Make your first $200 on launch day — quick blueprint to kickstart sales.
Get my boutique supplier list — vetted sources to save time.
⚡ Quick Wins (do one today)
Rename this week’s collection to something emotional, not literal.
Swap your homepage hero to a styled outfit photo + CTA button.
Turn on abandoned cart sequences.
Schedule a 30-minute live try-on Friday night.
Hit reply and tell me which you’ll try — I read every message.
With you,
Carina Hatton
7-Figure Boutique Owner & Coach
💬 P.S. Community Spotlight
Want your boutique featured next week? Reply with a link + product photo.
✉️ Referral Perk
Love this email? Forward it to a boutique friend who needs a win today 💖