What’s scarier: wasting money... or wasting another year?

I want to tell you something that might feel a little risky to believe (but it’s true).
You don’t have to wait until you feel “ready enough.”
You don’t have to wait until you have all the experience.
The door opens when you act — and when you give yourself the right leverage.

I’m sharing three ways you can open that door now, not “someday”. And yes — since it’s October, I’ll also shine a light on a bonus: small-business tax benefits you can start thinking about before year-end.

Imagine you’re standing outside a ballroom, with a thick velvet rope and a sign that says “Only those with invitations may enter.” You peek inside and you see women like you — brave, creative, owning their space, making moves. You’re on the outside, wondering if you’ll ever belong.

Here’s what happens when you stop standing outside: you get invited.
When you join the private coaching group, that velvet rope lifts. You step inside with me — not guessing which step to take next, but executing the step you already know you should. Because you’re not doing it alone anymore.

For every boutique owner I’ve worked with, the moment they started moving faster was the moment they realized they didn’t have to prove themselves before getting help. They just had to decide they’re serious. And then they got the right kind of help.

If you’ve ever told yourself: “I don’t have enough experience to be taken seriously,” or “What if I mess it up?” — lean into this instead:
You don’t need to be perfect. You just need to be in motion.
👉 Apply for Private Coaching

Now imagine you’re at a flea market on a Saturday — you wander around, you dig through tables, you hope to uncover a treasure. But you also know you risk walking away with things that look good but don’t sell, or overpaying for the “vintage find” that doesn’t deliver.

What if you had the map to the best vendors? The list of suppliers who’ve already proven they move product. The names of folks who open small-boutique orders and don’t ghost you. That’s what the Little Black Book gives you.

For a lot of women boutique owners, the fear isn’t “selling items” — it’s “selling the right items at the right cost.” You feel stuck because you’re battling inventory you hope works, instead of inventory you know works. This resource takes down months of guesswork.

And yes — inventory costs can affect your tax position. When you buy smart, you’re not just increasing profit potential, you’re building stronger financial records (which means better end-of-year positioning).

👉 Grab The Little Black Book

Think of your boutique like planting a garden in spring. You get the soil ready, you plant seeds — but if you don’t water, trim and protect the plants, you’ll get a few sprouts and no harvest.

The ECom Boot Camp is your “first 30 days of watering.”
Even if you haven’t launched online, or you tried and it fizzled, this is your map to real traction — not another “learn theory” session, but actual doing.
You’ll map the key moves: inventory, pricing, marketing, shipping, conversion. You’ll get real steps you can take this month to generate movement, momentum, and yes — sales.

And because it’s October, here’s an extra nudge: owning a business right now gives you real potential tax perks for the year. For example:

So if you’ve ever thought, “Why bother building something when the tax man will just take it anyway?” — this month is your reminder: you’re building smart, and you might gain from the fact you took the leap.

👉 Save your seat at ECom Boot Camp

Because the longer you wait, the more time you spend second-guessing. And time for you = money left on the table for your boutique.

Because it’s October — the final quarter of the year. The part of the year when sales pick up, marketing matters more, holiday buying begins, and yes — your decisions now influence how you show up in next year’s taxes.

Because you deserve to stop playing small, to stop whispering “Maybe I can…” and instead to say “I will.” You deserve the kind of support, strategy, and supplier list that makes you show up like the serious boutique-owner you already are (even if your confidence hasn’t caught up yet).

You’ve got three paths:

Pick your path. Step in. Let’s make this quarter yours.

XOXO,
Carina 💕

P.S. If you’re registering for more than one (and yes—I encourage it!), send me a quick reply saying “I’m in for both” and I’ll send you a little extra checklist to keep you organized across offers.

From Our Sponsor: That Startup Guy

Want your boutique featured next week? Reply with a link + product photo.

Love this email? Forward it to a boutique friend who needs a win today 💖