I built this because boutique owners kept asking me the same question

Here's the answer... with a free calculator to back it up

She was so sure

You remember that, right?

How much does it really cost to start a boutique?

A realistic breakdown of what you actually need to spend before launching your boutique — and what you can skip.

What's actually making women money in 2026 (and what's quietly killing it)

Real talk on what's working, what's not, and a few things I think you'll love.

Nordstrom made this one change...

ChatGPT can't see your store

"It forces me to do something small..."

Why Miriam is finally posting again.

The biggest lie in the boutique industry.

I'm over here

She used to spend Sunday nights stressing about Monday

3 people who used last week's playbook

what monday looks like

a]screenshot from last Tuesday

She Almost Gave Up... But This Is Why She Didn’t

And what almost made her quit is exactly why something completely different is about to be released...

The 5-Minute Check That Could Save You Thousands (Boutique Edition)

Thinking about starting an online boutique? This 5-minute check could save you time, money, and frustration—before you begin.

The Midlife Money Shift: Why More Women Are Starting Online Boutiques (And How You Can Too)

Discover why women ages 30–65 are turning to online boutiques for income, freedom, and purpose—and how you can start your own without overwhelm.

Use My Brain For Your Business 🧠

What getting laid off taught me about starting a business

How I Got Approved For 5 SBA Loans

The 9 Things Women Over 35 Stop Doing in December (That Make January 10x Easier)

A small list with a big impact — especially if you’ve been carrying too much this year.

The Surprising Reason Gift Guides Work (And How I Accidentally Proved It to Myself)

How a single text message turned into the most accidental marketing lesson I’ve ever learned

The Truth About Black Friday I Didn’t Say in My Last Email

And why most boutiques won’t like this.

You Don’t Need Black Friday to Have a Successful Business

Hot take: You should stop acting like Target.

Someone needs to say the quiet part out loud.

Fine. I’ll do it.

Overworked, Exhausted, and Still Not Seeing Profit? This Is For You.

How to Stop Spinning Your Wheels and Start Leading Like the Business Owner You Are