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Oliver Buchannon
Carina Hatton

Nordstrom made this one change...

Apr 30, 2026

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3 min read

Nordstrom made this one change...

ChatGPT can't see your store

Apr 27, 2026

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1 min read

ChatGPT can't see your store

"It forces me to do something small..."

Apr 24, 2026

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1 min read

"It forces me to do something small..."

Why Miriam is finally posting again.

The biggest lie in the boutique industry.

Apr 22, 2026

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1 min read

The biggest lie in the boutique industry.

I'm over here

Apr 15, 2026

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1 min read

I'm over here

She used to spend Sunday nights stressing about Monday

Apr 14, 2026

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5 min read

She used to spend Sunday nights stressing about Monday

3 people who used last week's playbook

Apr 13, 2026

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4 min read

3 people who used last week's playbook

what monday looks like

Apr 12, 2026

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3 min read

what monday looks like

a]screenshot from last Tuesday

Apr 11, 2026

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2 min read

a]screenshot from last Tuesday

She Almost Gave Up... But This Is Why She Didn’t

Apr 2, 2026

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6 min read

She Almost Gave Up... But This Is Why She Didn’t

And what almost made her quit is exactly why something completely different is about to be released...

The 5-Minute Check That Could Save You Thousands (Boutique Edition)

Mar 23, 2026

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7 min read

The 5-Minute Check That Could Save You Thousands (Boutique Edition)

Thinking about starting an online boutique? This 5-minute check could save you time, money, and frustration—before you begin.

The Midlife Money Shift: Why More Women Are Starting Online Boutiques (And How You Can Too)

Mar 18, 2026

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10 min read

The Midlife Money Shift: Why More Women Are Starting Online Boutiques (And How You Can Too)

Discover why women ages 30–65 are turning to online boutiques for income, freedom, and purpose—and how you can start your own without overwhelm.

Use My Brain For Your Business 🧠

Jan 19, 2026

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1 min read

Use My Brain For Your Business 🧠

What getting laid off taught me about starting a business

Jan 14, 2026

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11 min read

What getting laid off taught me about starting a business

How I Got Approved For 5 SBA Loans

Jan 8, 2026

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3 min read

How I Got Approved For 5 SBA Loans

The 9 Things Women Over 35 Stop Doing in December (That Make January 10x Easier)

Dec 9, 2025

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8 min read

The 9 Things Women Over 35 Stop Doing in December (That Make January 10x Easier)

A small list with a big impact — especially if you’ve been carrying too much this year.

The Surprising Reason Gift Guides Work (And How I Accidentally Proved It to Myself)

Nov 30, 2025

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7 min read

The Surprising Reason Gift Guides Work (And How I Accidentally Proved It to Myself)

How a single text message turned into the most accidental marketing lesson I’ve ever learned

The Truth About Black Friday I Didn’t Say in My Last Email

Nov 26, 2025

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8 min read

The Truth About Black Friday I Didn’t Say in My Last Email

And why most boutiques won’t like this.

You Don’t Need Black Friday to Have a Successful Business

Nov 24, 2025

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9 min read

You Don’t Need Black Friday to Have a Successful Business

Hot take: You should stop acting like Target.

Someone needs to say the quiet part out loud.

Nov 20, 2025

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6 min read

Someone needs to say the quiet part out loud.

Fine. I’ll do it.

Overworked, Exhausted, and Still Not Seeing Profit? This Is For You.

Nov 19, 2025

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8 min read

Overworked, Exhausted, and Still Not Seeing Profit? This Is For You.

How to Stop Spinning Your Wheels and Start Leading Like the Business Owner You Are

You Already Have a $500 Skill (Let Me Show You Where It Is)

Nov 14, 2025

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8 min read

You Already Have a $500 Skill (Let Me Show You Where It Is)

5 steps to using your natural strengths to bring in an extra $500

Want More Sales? Stop Selling Like a Stranger

Nov 11, 2025

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7 min read

Want More Sales? Stop Selling Like a Stranger

The secret to more sales isn’t louder marketing—it’s deeper connection.

How Collaboration Brings You More Customers — Fast

Nov 6, 2025

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6 min read

How Collaboration Brings You More Customers — Fast

These 15 collab ideas can double your audience — without spending a dime on ads.

Want sales that don’t depend on Facebook ads? Try these.

Nov 4, 2025

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4 min read

Want sales that don’t depend on Facebook ads? Try these.

Everyone’s guessing. Here’s what’s actually converting in November.

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