Before you pick your Black Friday discount...

A few things I’d check in my own boutique before running a holiday sale.

Before you spend more on Black Friday ads

Make sure your creative can carry the extra budget

If I were opening a boutique today...

"I don't have time for this" (let's talk about that)

I went bankrupt before I figured this out

Marie sold $900 in 4 days, here's how

I’ll fix your boutique homepage for you by Friday

Limited spots

Shopify sales are up 32%. So why is your boutique still slow?

Why isn't my boutique selling?

Sometimes the problem isn't your marketing

What should you post when you need sales?

Get a practical weekly plan for creating content that helps customers buy

I built this because boutique owners kept asking me the same question

Here's the answer... with a free calculator to back it up

She was so sure

You remember that, right?

How much does it really cost to start a boutique?

A realistic breakdown of what you actually need to spend before launching your boutique — and what you can skip.

What's actually making women money in 2026 (and what's quietly killing it)

Real talk on what's working, what's not, and a few things I think you'll love.

Nordstrom made this one change...

ChatGPT can't see your store

"It forces me to do something small..."

Why Miriam is finally posting again.

The biggest lie in the boutique industry.

I'm over here

She used to spend Sunday nights stressing about Monday

3 people who used last week's playbook

what monday looks like

a]screenshot from last Tuesday

She Almost Gave Up... But This Is Why She Didn’t

And what almost made her quit is exactly why something completely different is about to be released...

The 5-Minute Check That Could Save You Thousands (Boutique Edition)

Thinking about starting an online boutique? This 5-minute check could save you time, money, and frustration—before you begin.